I received this email earlier on a mailing list.
“Bought a Wales shirt in JJB today and was going to have a number and name printed on the back. Instead of a name I went for ‘No Team GB’ – the manager refused to print it saying that ‘No Team GB’ was offensive!
I then asked for just ‘Team GB’ (not that I wanted Team GB) instead and he said he wouldn’t print ‘Team GB’ either because some people would find that offensive too!
When I pointed out that they were selling Team GB shirts (as modeled by Bale & Ramsey) he came clean and said JJB had a contract with adidas to sell the Olympic kit and couldn’t be seen to be against Team GB.”